Success with Google Adwords isn't quite as easy as some would have you believe.

Still just about anyone who is persistent can succeed if they'll but implement a consistent testing program. Since testing can produce a nearly constant improvement in your click through rate (CTR).

Here’s the surefire three-step formula that’s as easy as one...two...three.

Surefire Step #1: Develop Your Initial Test Ads

Notice I said ads not ad.

You want to present two competing ideas to your market right away. Letting your prospects tell you which they prefer.

Tip: Test headlines first while keeping the body copy the same. Headlines can have a huge impact.

Tip: Set it up so Google serves up both ads equally. Otherwise Google will present the ad that's producing the most click throughs more often which will skew your test.

Surefire Step #2: Monitor Results

After 40 clicks review your results. Google displays the ads under your listings. Showing the number of clicks each ad got.

Here’s early results from a campaign I tested:

High PR Reciprocal Links
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Access Directory of High PR Sites.
HighPRLinkClub.com
39 Clicks | 1.4% CTR |
Served - 49.5%

High PR Reciprocal Links
Boost Search Engine Ranking Fast.
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HighPRLinkClub.com
26 Clicks | 0.9% CTR |
Served - 50.5%

Each ad was served up half the time. Yet one outperformed the other by more than 50%. As one had a 1.4% CTR. While the other only .9% CTR. So by doing nothing more than setting up two ads I found one was clearly a winner.

In case you're wondering I have no idea why one ad worked better. And really don't care. Marketing is about "what works" not so much "why it works".

CRITICAL STEP: You've got an ad that produces clicks. Now you want to improve on that without wasting half your impressions on an idea that may or may not work. So here's the trick.

Surefire Step #3: Duplicate the winner. Add another contender.

With three ads being served up equally the winner will be presented two-thirds of the time. While the test ad will only be shown one third of the time.

From here on wait until the challenger accumulates 40 clicks before deciding if it's better or not. (Unless it’s dramatically out performing the reigning winner.) If so it's the new champ. If it is, or isn't, repeat Step 3 trying another idea.

CTR Boosting Ideas to Test

Here are five known CTR boosting tactics you can test:

• Put the target keyword in the headline. Google will bold it to draw attention to your ad.

• List the big benefit on the first line of text followed by the features. Does this generate more response than an ad that simply lists various features?

• Capitalize the first letter of each word verses using all lowercase.

• Do action inducing words like...sign up, new, right now, today, buy now, save now, apply here ...impact response?

• Qualify by including the price.

Result? Over time you'll improve your CTR driving more traffic to your site. Making you a winner in the Adwords game.

This is why I say you don't have to be a marketing Einstein to develop Adwords ads that work. Just know a little bit about your market’s hot buttons and the market will tell you the rest.

See? a surefire formula that's as easy as one...two...three.

So what you waiting for? Start testing today for more traffic tomorrow.

John Gergye shares more ideas like this in his just updated eBook "Traffic From Google in 35 Days". Find out more here: http://www.traffic-test-tube.com/j/tfg35cl.shtml Or test your search engine IQ by taking his seo quiz http://www.traffic-test-tube.com/search-engine-quiz.shtml and get the free special report "Coming Out On Top".

Article Source: http://EzineArticles.com/

Hi !

Stephan Ducharme here,

Here is how to attain freedom with your PC!

This short story will make you realize that you are so close to freedom if you have a PC (which is obviously the case). So let me show you how to reach freedom with it:

This morning, there was a Ladybug in the shower floor.

I looked at it and it made me realize that most people are in the same situation as that Ladybug.

She felt secure on the floor ... until I turned on the shower and water started to fall on the floor. Then she got scared and she flew on top of the shampoo bottle. But her wings could have carried her out of the bathroom window. She could have flown wherever she wanted. But like most people, we simply climb to the closest step.

So what happened to her right after really scared me.

When the water started to bounce off my head onto the shampoo bottle, she panicked and to my amazement, she flew back to the floor where she once found security!!!

Don’t we do that?

So that is the reason why you haven’t succeeded yet!

The bottle of shampoo simply was not the right destination.

Are you doing the good thing online to make any money? 95% of the websites you have seen don’t make money. If you copy them, you won’t succeed and first thing you’ll know, you’ll be back to your 8to5 job, frustrated!

You have seen lots of offers on how to make money with your PC, but for having bought a lot of programs myself and for being online for years, I know that very few teachers will show you the correct and complete way. There exist 9 simple steps and if I don’t show you each one, then it may take you years to discover them on your own.

A man called me last week saying he has been online since 1998 and like a lot of people that have been online for many years, he still hasn’t figured it out.

Once you have read my 9 steps, you will know where the window to your freedom is.

Click here: http://www.freeadguru.com/cgi-bin/i.pl?c=a&i=25334

Caring for your success,

Stephan Ducharme, The FreeAdGuru

Thanks to grsites.com for help with the graphics on this site.